By Eran Bucai (guest contributor)
What is the best email marketing software?
Many people ask about which is the best email marketing software to use and so I figured I'll do one comprehensive summary.
(I do have a blog about a Beginner's Guide to Email Marketing, which is even more extensive if you're interested)
Here's literally every option I know and have personally tested for myself, use for myself, or tested or managed for a client!
MailChimp was the first option I tried, and I didn't like it... I have managed a customer's MailChimp account last year and I don't have a lot of positive feedback. The other thing is they are definitely NOT affiliate marketing-friendly, which is a deal-breaker for me. I make passive income from affiliate marketing and it is an important part of my business. The best benefit is they do natively integrate with a lot of Softwares out there.
I have used AWeber previously. It was great until it wasn't great, they suspended my account unexpectedly and I lost momentum on following up with a list I was building through paid ads. I found out they weren't too affiliate marketing-friendly, which was important for my business.
I moved to GetResponse and have been with them ever since. They work great, good deliverability, perfect for newbies because they have 24/7 support and because they have been around they integrate with almost everything natively.
I have tested out Active Campaign, also great. Easy to use, I would definitely say it is a premium option. I affiliate them.
I have tested out ConvertKit, also a great and premium option. Easy to use and probably has the best user-interface for email segmentation and customer journey.
I have tested out a few others, MooSend, Klaviyo, OmniSend, all are great and mostly good for eCommerce though (integrate with Shopify, etc). I used Klaviyo for my own Shopify earlier when I had one and it was good. Set up a client with OmniSend and it was great too.
TCP. Awful email interface, amazing landing pages - only integrate with GetResponse.
Sendinblue, couldn't even get approved to use them for some reason. Weird.
I recently signed up for MailerLite for the specific use-case of setting up the automation for my individual sales funnels. Their user interface is very similar to ConvertKit which excellent and you can map out a customer journey with ease. Really perfect for soap opera email sequences.
I also checked out Flodesk, which is relatively new and very promising but early stages. It's great if you have a massive email list to save a few bucks as they have no limits on subscribers. I have a promo code for 50% off for life which I gave a couple of friends who has an email list in the 10s of 1000s.
There are other options out there for non-email marketing Softwares, but that they have it included.
ClickFunnels - This is applicable only on the $297/month plan and if you have a big list this might be good. They have a tool called Actionatics (I think they changed the name of it to follow-up funnels, but anyway) and it still needs integration with the sending service like SendGrid, but it is significantly cheaper than using traditional email software.
Kajabi - they have an all in one marketing, which includes email sending. (price starts at $149/month per the website). Good option.
Podia - they have an all in one marketing, which includes email sending. (price starts at $39/month). Good option.
Kartra - they have an all in one marketing, which includes email sending. (price starts at $99/month). Good option.
BuilderAll - all in one marketing, but honestly they are sub-standard at best. Jack of all trades and a master of none. Pricing changes all the time, I can't keep up.
Brain dump complete!
I apologize for the length but hope this is helpful!
Happy to take responsibility if my post overwhelmed you, with a chat to help you choose the right one for you
(If you want to read more you can read up this blog from Eran.)